Without a Prescription, But in Mind: OTC Presentation in the Pharmacy
OTC is the heart of fast, need-focused buying in a pharmacy. Category layout, near-counter position and seasonality —...
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The Subtlety of Being Visible: Dermocosmetic Display
Dermocosmetic is the pharmacy's most valuable category. Brand integrity, eye level, lighting and tester area — the ba...
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The Value at the Till: Pharmacy Window Layout
A pharmacy window both calls people in and guides those inside. Outdoor window, till front, shelf hierarchy and regular rotation — the basics of ef...
